Brand News

How Oakley Takes Aim at the Luxury Market

Mon, 16 Nov 2009 12:24:00 EDT - The company's high-end sunglasses lead the way in bold design for new products at Italian parent Luxottica

Steaming Over Via Instant Coffee at Starbucks

Wed, 11 Nov 2009 18:41:00 EDT - Baristas and customers are put out over the aggressive rollout of its new (heavens!) just-add-water line

The Accidental Hero

Thu, 5 Nov 2009 17:00:00 EDT - Subway's $5 footlong, the brainchild of an obscure Miami franchisee, is the fast-food success story of the recession

Ask Your Doctor If This Ad Is Right for You

Wed, 4 Nov 2009 18:01:00 EDT - The drug industry is spending billions on TV ads, but they may be scaring consumers away

Disney's Marvel Deal and the Pursuit of Boys

Thu, 10 Sep 2009 17:00:00 EDT - Behind that purchase is a mediawide story: the chase for the attention of distracted young males—and their billions in buying power

Marketing in the Age of Turbulence

Fri, 5 Jun 2009 11:05:00 EDT - Opportunities lie within the economic downturn. You can take advantage of them if you start marketing strategically instead of blindly, says Marshall Goldsmith

GE's Jeffrey Immelt: All Boxed In

Thu, 2 Apr 2009 17:00:00 EDT - No matter what the CEO does to try to save his company, it has lost its aura of greatness

WPP's Digital Push

Tue, 6 Jan 2009 16:40:00 EDT - The ad and marketing giant appears to have a head start on rivals, but CEO Martin Sorrell doesn't think it's digital enough

The New Focus Group: The Collective

Wed, 7 Jan 2009 12:29:00 EDT - Forget about return on investment. Companies need to think about getting return on insight

Ducking the Price War, Target Highlights Fashion

Wed, 1 Oct 2008 13:48:00 EDT - Instead of fighting on Wal-Mart's terms, discount retailer Target is accentuating its core strength: Affordable chic